What is this campaign about?
50 Faces is a fundraising campaign that focuses on the journey of 50 unique senior beneficiaries and how our programmes will engage and empower them to lead purposeful lives.
Our goal is to raise $150,000 between May to June 2022. The money raised will fund engagement activities for these seniors, who will each be connected to a dedicated volunteer group to journey with for 6 months.
This campaign marks the 5th anniversary of Cycling Without Age Singapore as an organisation that fosters meaningful connections in the community in its quest to engage and empower seniors.
We are glad that the period where this campaign is run, we managed to allow the seniors a chance to showcase their story. Their stories were able to touch and impact and encourage the rest to make a donation to support them.
Why is this campaign important?
Recent research shows that a third of our older population perceived themselves to be lonely. More than half of lonely older citizens do not have someone they trust and to whom they can go when facing personal difficulties. Increasing demand for services and support on health and mental well-being for Singapore’s growing ageing population requests a need for innovative and engaging activities for effective senior engagement and empowerment.
This campaign will enable a core support group of volunteers for our senior beneficiaries to keep them engaged in the community. It will also allow us to co-create programmes with seniors to ensure highly impactful and relevant sessions with our beneficiaries.
1. Engage & Empower
The seniors will co-create and experience various meaningful activities with their volunteers to improve their well-being.
2. Build Lasting Connections
A dedicated volunteer group will journey with the senior and participate in a 6-months programme to build a deeper, long-term relationship.
3. Prevent Social Isolation
One more engaged senior is one less lonely senior in the society.
Who are we campaigning for
This campaign focuses on the older adults in Singapore who are above 60 years of age. We invite people from all walks of life. Seniors who are eager to meet new friends or seniors who might be a bit shy at first. Seniors who like going around Singapore or who may have limited opportunities to go out in the community. Our only requirement is that you share your story to allow others to get to know you!